Setting Business Goals and Objectives

Setting business goals provides your business with a structured framework.

It is a skill that assists the company to understand whether the firm is successful or not.

A business is likely to meet failure without clearly constructed business goals. Well-defined business goals provide a detailed guideline to everyone involved with the company.

Setting realistic and achievable goals helps a business in the following ways:

• Motivates the Workforce
• Attracts New Clients
• Helps Stakeholders
• Helps Evaluate Performance
• Delivers Financial Targets

Business goals are crucial to the success of any company, and they must be clearly constructed before a business opens its doors.

Experienced in helping new business owners take the concept of their business and turn it into a viable reality we can help you focus your business in the right direction by working with you not only to set up your Business Goals and Objectives, we can support you in developing a robust business plan to share with investors.

Online Presence

In this digital age, it is absolutely essential for your business to have an online presence. Whether it is a website, an e-commerce shop, a social media page or a combination of all three, getting your company online will reap major benefits.

Even if your company does not conduct business online, customers and potential customers are expecting to see you online, if they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business.

Research demonstrates that smaller businesses, by and large, are not maximizing the benefit of their Internet presence.

This may be surprising to hear, and even disappointing to some, but it should be pointed out that those taking advantage of it are really experiencing significant gains.

For many new business owners the mere mention of creating an Online Presence can have them heading to the hills, after all, where do you start? How do you navigate this potential minefield?

At Connect2 Consultants we work with online industry experts to help you build the correct Online Platform for your business from:

• Creating your domain/emails
• Design and set up of your website
• Creating a social media platform
• Ongoing training and development support on maintenance

Sales and Marketing

If you think marketing isn’t important for start-ups, think again. Marketing drives sales for businesses of all sizes by ensuring that customers think of their brand when they want to buy.

Marketing helps a new business to become better known and attract and retain customers so it can survive and grow.

Carrying out market research for your start-up business needn’t be complex or expensive. Market research can enable you to spot a gap in the market.

Trying to appeal to everyone can leave you appealing to no one. Better to focus on the needs of one or more specific groups of people (‘segments’) within a market.

The ability to convince people to spend their money is probably the most valuable skill in business. To some, it comes naturally. Others get better with time.

You need to be able to assess your sales and marketing results continually and be able to adapt to what the data is telling you.

We can help you identify the key segments of the market you wish to target, undertake market research for you, as well as providing you with extensive Sales Training.

We are also able to combine the above to create you a Sales Reporting suite which will enable you to analyse your data simply and easily and if need be we can even do that for you.