New Business Development

There’s often a mix-up that happens in people’s minds between business development and sales.

In most companies, this means creating a very high-level vision and developing the relevant strategies for the company to deliver that vision.

Business development determines how much of the business will grow and where that growth will come from, and defines the approach to capturing that growth.

Sales are there to create the relationships with customers or users in order to align them to that product or service.

Sales are the execution of the plan; business development is the creation and focus, and measurement, of that plan.

We will work with you to review and analyse your current routes to market, identify opportunities and develop not only your New Business Strategy but also how to fully integrate this into your existing structure, complete with a full New Business Development Training Programme.

Contact Strategy

One of the keys to success in customer relationships is the design and execution of a customer-focused contact strategy. To be most effective, your contact strategy should be segment specific, multidimensional, actionable and measurable.

Our experience has shown us the businesses cannot really manage their customers, they manage themselves, however what we can do is influence customer choices and behaviours based on their experience with us at every touchpoint.

Very few businesses today can capture and maintain significant market share with a one-size-fits-all approach.

We will work with you to review your current Channels, merchandising, branding and marketing strategies and if required help you segment your customers based upon their performance and the data you have available.

If this is an area which is new to your business then we will walk you through the development of your own segmented customer database and how to capture and populate the data to take you to the next level.

Building Effective Proposals

There is no doubt that writing an effective proposal takes time, consideration, research, thought and writing and then it takes more time, consideration, research, thought and writing and of course every proposal is different dependant on the audience, it may be for a grant, a contract, a proposal to the board, sales…

We can help you establish both your Business Proposal documentation, as well as developing an end to end process which can be measured and tracked to enable you to check your progress on performance versus time and also the viability on the time you invest in pursuing these proposals.

We can also help you incorporate Neuro-Linguistic Programming language into your documentations to ensure all communications styles are touched at the point of impact.