Account Retention

Over the years in our experience within FMCG organisations we have found that time and energy can become focused upon Sales and/or New Business Development, however, one of the key measures of a successful business is that of the retention of existing customers.

In short Customer Retention is an assessment of the product or service quality provided by a business that measures how loyal its customers are

Customer retention statistics are typically expressed as a percentage of long term clients, and they are important to a business since satisfied retained customers tend to spend more, cost less and make valuable references to new potential customers.

At Connect 2 Consultants Ltd we will support you in the review of your customer database, identify at risk customers and help you develop and implement your Account Retention strategy, focusing your sales teams on the right accounts to target.

Buyers Motivations

Most of us are aware that when we go to buy something we go through a process which the best sales experts will follow, making it look seamlessly effortless and bring in the desired results.

If you feel that your sales force could benefit from training in this area and extending it further into the tactics used by buyers, then we have a specialised 3 day workshop that will focus on the Psychology behind a Buyers Motivation and how you can easily identify their style and adapt your sales proposal to fit.

As with all our training the case studies and examples used will be created to your business and actual customers.

We look forward to supporting you in understanding your Buyers Motivations.

Performance Tracking

“The reporting suites designed and built for GIFT Ltd by Connect 2 Consultants Ltd have transformed the way we view our business.

Account retention has improved, new business growth has accelerated and the prices we secure for our clients have been reduced.

In short we’re now a stronger business with better performance visibility than some of the blue chip drinks companies we work with.”

Jonathan Glenny, Managing Director Gift Ltd

We can create your KPI dashboard, reports and analytics making it simple for you to easily track the performance of individuals, teams and even your customers.

In addition to this we can provide you with the necessary training to allow to you take this all in-house if preferred.