Data Cleansing

Keeping databases cleansed so that they contain the most accurate and up to date records has always been important.

Whilst it may be a labour intensive process the rewards make it wholly worthwhile, adding significant value to your marketing efforts and the understanding of your customers, or potential customers.

Data cleansing is about more than good housekeeping, removing duplicate or obsolete data and correcting inaccurate information.

In todays’ climate of data protection and financial pressure on marketing budgets the necessity for cleansed and accurate information is greater than ever. Here are just some of the important reasons to ensure your data is sufficiently cleansed.

Benefits of Data Cleansing:

• There are financial benefits to cleansing your databases the improved accuracy can result in greater return on investment for your marketing activities.
• This greater accuracy in terms assists in your target profiling, meaning that your marketing campaigns will be more focused, relevant and subsequently more likely to be successful.
• Storing old information can actually harm your brand image and customer perception
• Finally, improving the quality of you data results in improved customer insight and adds considerable value to your marketing efforts by improving ROI.

Connect2 Consultants Ltd has the ability to cleanse your data for you or develop a process which allows you to do it.

KPIS

Many businesses measure KPI, or key performance indicators, when used correctly, KPIs become an important part of a companys’ strategy.

For every business, measuring the right KPIs and creating actionable items from the data can elevate a company above the competition.

KPIs provide businesses with an immediate snapshot of the overall performance of the business.

In todays’ competitive business environment, it becomes highly important for the management team to have real-time data concerning the health of his business.

Each business should measure and track the key performance indicators crucial to the success of the organisation. These important KPIs provide vital decision-making information.

Unsure where to start in setting your KPIS, how to drive these down through the company to employees objectives or looking for an objective view on your existing KPIS then this is an area that we can help you in.

Segmentation

One organisation can’t satisfy the “needs and wants of all consumers; it’s almost impossible and probably very expensive to try and do it.

This means firms have to divide the market into sections and choose the sections they would like to market their products and services at.

Dividing the market into sections based on their characteristics and behaviours is known as segmentation.

Firms commonly split the market based on demographics, income, geography, behaviour and psychographics.

There are a couple of ways that we can help you in this area, we can analyse your customer data base and help you segment your customers and we can work with your marketing and sales teams to in-bed the segmentation model into your workplace.